Resources Library by ANA

Does facial coding generalize across cultures?

High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Namita Mediratta, Evan Kodra, Rana El Kaliouby, Pankaj Jha

Company: KANTAR TNS Malaysia

May 13, 2014

Do emotions in advertising drive sales?

Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit emotional responses to ads, and then model the...

Catalogue: Congress 2013: Think Big

Authors: Evan Kodra, Rana El Kaliouby, Laurent Larguinat, Daniel McDuff

September 26, 2013

Do emotions in advertising drive sales?

Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit emotional responses to ads, and then model the...

Catalogue: Congress 2013: Think Big

Authors: Evan Kodra, Rana El Kaliouby, Daniel McDuff

June 15, 2013

Measuring emotions through a mobile device across borders, ages, genders and more

Mobile is a valid and useful tool to capture consumer insight. Using mobile, we can reach into most any nook and cranny of the world. More than just traditional research, we can use a mobile device to deliver rich media. We can also capture emotional...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Rolfe Swinton, Rana El Kaliouby

September 13, 2012